• You take end-to-end ownership of growth for UDI Hub and UDI Connect — our SMB-focused, product-led SaaS offerings.
• You drive and optimize the entire PLG funnel — from awareness to trial, activation, and conversion.
• You design, prioritize, and lead growth experiments — whether it’s onboarding flows, pricing, feature launches, or A/B tests.
• You define, measure, and track key PLG metrics such as trial-to-paid conversion, activation rate, retention, expansion revenue, and churn.
• You ensure PLG initiatives are aligned with company goals and work closely with Product and Marketing to execute roadmaps and campaigns.
• You orchestrate cross-functional collaboration with Product, Content Engineering, and Sales to create seamless customer journeys and embed a culture of data-driven experimentation across the organization.
• You manage external partners and agencies for PLG-specific tasks like SEO, SEA, content, and analytics.

• You bring 5+ years of hands-on experience in growth, product management, or PLG marketing – ideally within a SaaS environment.
• You have a proven track record of building and scaling PLG funnels that delivered measurable impact on conversion, retention, and revenue.
• You think in systems, not just tactics – you connect product, data, and go-to-market into a cohesive growth strategy.
• You are deeply analytical and fluent in PLG metrics – from trial-to-paid conversion to expansion revenue and churn.
• You have experience leading cross-functional initiatives and managing external partners/agencies.
• You thrive in high-autonomy roles and bring an entrepreneurial, experimentation-driven mindset.
• You communicate complex data clearly and confidently – in both German and English, including presentations.

Would you like to learn more about us? Then click here: Career at p36